Manatee County Tourism Pushes to Support Local Businesses After Hurricanes

With the peak tourist season approaching, the Bradenton Area Visitors and Convention Bureau (BACVB) is intensifying efforts to attract visitors back to Manatee County, aiming to help local businesses bounce back after recent hurricanes. Although Hurricanes Helene and Milton did not directly strike Manatee County, their aftermath left parts of the area, particularly the barrier islands like Anna Maria Island and Longboat Key, with damage and debris that could impact tourism.

The BACVB, led by Executive Director Elliott Falcione, has launched initiatives to boost business and highlight the resilience of Manatee County’s coastal communities. Falcione reports that nearly 40-60% of hospitality businesses on Anna Maria Island and 60-80% on Longboat Key are ready to reopen for the season, with many more working toward full operations. To facilitate the recovery, BACVB has been actively communicating with local businesses to understand their needs and readiness, ensuring timely updates on which locations are welcoming guests.

The "Florida’s West Coast" campaign, launched with Visit Sarasota County, is designed to restore a positive perception of the area and reassure tourists that Manatee County is open and thriving. The campaign, supported by a $200,000 investment, focuses on attracting visitors from cities like New York, Boston, and Chicago, promoting the region’s attractions through a targeted social media push. By showcasing hidden gems of the Bradenton area and the Gulf islands, BACVB hopes to replace any cancellations and revive demand for winter visits.

Locally, BACVB is further supporting businesses by promoting special offers and events for Manatee County residents and encouraging locals to shop and dine close to home. These efforts aim to provide ongoing support to businesses that are still recovering from storm impacts, reinforcing a sense of community resilience.

With a concerted push to rebuild tourism, BACVB and local businesses are optimistic about the upcoming season, believing that these efforts will draw both residents and tourists to experience the beauty and resilience of Manatee County’s coastal areas.